The pandemic caused by COVID-19 has completely changed the worldview of humanity and prompted artists and companies from all walks of life to rethink their strategy for success, rearrange their priorities and look for new ways to reach their audiences and customers. Larger brands quickly became aware of and invested exclusively in online stores and built a strong level of trust on the part of their customers, thanks to well-thought-out marketing and a connection with influencers, which are the most direct way to potential customers. In the field of art, however, things turned out to be a little more complicated.


Museums and theaters, for example, had to do something to keep the interest of the audience at a distance. So many theaters began broadcasting their performances online, and larger museums created a virtual tour, allowing people from all over the world to touch works of art that would otherwise attract far fewer visitors. Thus, UNESCO's prediction that the Coronavirus will destroy every eighth museum in the world did not turn out to be entirely true. What has been missing so far, however, is a completely virtual art museum that collects works from around the world and is completely free.


The idea of VOMA is by British artist Stuart Sample, who has been dreaming of something like this for years.


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photo: Nadia Amura

"I've always thought that art should be for everyone. Be accessible to all. The Internet is the most inclusive and democratic public space, and it was time for a digital museum-style institution to emerge to inspire and connect online audiences with great art. VOMA is a place where everyone is welcome. Here people will find paintings, sculptures, video installations and interactive projects - from history and classical works, to brand new works by the best artists working today. This will allow people to see art in a new way and in a new space. "



The museum is accessible to people from all over the world, 24 hours a day and will include works from the collections of museums such as the Parisian Orsay, the Metropolitan in New York. Architects, graphic designers, and electronic game experts worked to create the museum's digital environment so that visitors could feel that they were actually walking around the museum, viewing it in the most realistic way, and touching world-famous works. The museum also allows people to read notes left by those before them, as well as to connect and talk with friends.

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