This year, WWF is dedicating its initiative to the relationship between humans and animals


Earth Hour is the largest global initiative dedicated to the protection of the planet. This spring, it will become a fact for the 14th consecutive year in over 7000 cities in 180 countries. On the last Saturday in March, millions of people around the world will traditionally turn off the lights in their homes between 20:30 pm and 21:30 pm, calling for a sustainable and responsible future.


WWF's international campaign will focus on conserving biodiversity, which is declining rapidly. In just 50 years, we have lost 68% of wildlife populations. Therefore, Earth Hour in Bulgaria will pay special attention to the care of an iconic species for our forests - the brown bear, whose survival is at serious risk in the last ten years. 

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In an attempt to counter this negative trend, at the end of 2020 WWF stated its desire and ambition to launch a long-term science-based program to protect bears and prevent potential conflicts with humans.


"To our great joy, more than 2000 Bulgarians responded to our appeal for help and supported the creation of a Rescue Bear Squad of experts, which is already on the ground and working successfully. Now our goal is to continue to build on what we have started, by studying and assessing the bear populations in the Central Stara Planina and the Western Rhodopes, as well as to protect local people from unwanted encounters with them, "he said. Veselina Kavrakova, Executive Director of WWF Bulgaria.


The cause of bear protection has attracted many famous names to the ranks of environmentalists, including Zdrava Kamenova, Niki Stanoev, Dilyana Popova, Kerana and the astronauts, RDMK, Elena Sirakova. 

How does WWF protect bears in Bulgaria?


  1. If there are no forests, there will be no bears, so protecting their habitats from deforestation is key. WWF works to protect centuries-old forests from unregulated human intervention.
  2.  Crimes against nature are the fourth most lucrative criminal activity in the world, generating revenues of $ 280 billion a year. That is why the WWF is doing everything possible to identify violations such as illegal logging and poaching in a timely manner, and for those responsible to receive adequate sanctions.
  3. WWF is working with local communities to find solutions to prevent long-term conflict between humans and bears. Thus, the Bear Rescue Squad will be able to respond quickly and adequately in case of need.

Anyone who wants can become a bear protector

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